{"id":15951,"date":"2011-03-10T13:41:42","date_gmt":"2011-03-10T13:41:42","guid":{"rendered":"http:\/\/desarrollo.mcvicious.com\/aero2020\/2011\/03\/10\/multan-a-donofrio-por-publicidad-enganosa-en-campana-de-helados-a-s-1\/"},"modified":"2011-03-10T13:41:42","modified_gmt":"2011-03-10T13:41:42","slug":"multan-a-donofrio-por-publicidad-enganosa-en-campana-de-helados-a-s-1","status":"publish","type":"post","link":"https:\/\/aeronoticias.com.pe\/noticiero\/economia\/multan-a-donofrio-por-publicidad-enganosa-en-campana-de-helados-a-s-1\/","title":{"rendered":"Multan a D&#8217;onofrio por publicidad enga\u00f1osa en campa\u00f1a de helados a S\/. 1"},"content":{"rendered":"<p align=\"justify\"><strong>(Aeronoticias)<\/strong> Aunque la sanci\u00f3n se hizo esperar, el Tribunal del Instituto de Defensa de la Competencia y protecci\u00f3n de la Propiedad Intelectual (Indecopi) confirm\u00f3 que Nestl\u00e9 no cumpli\u00f3 con lo ofrecido en la publicidad de su campa\u00f1a \u00abGracias Per\u00fa\u00bb, luego de una investigaci\u00f3n iniciada de oficio -es decir por iniciativa propia- por la Comisi\u00f3n de Fiscalizaci\u00f3n de la Competencia Desleal de la instituci\u00f3n y por denuncia de la Asociaci\u00f3n Peruana de Consumidores (Aspec). <\/p>\n<p>De acuerdo con la investigaci\u00f3n, la campa\u00f1a \u00abGracias Per\u00fa\u00bb informaba a los consumidores que durante los d\u00edas 27 y 28 de marzo de 2009 podr\u00edan adquirir cualquier helado \u00abD&#8217;onofrio\u00bb en triciclos a un precio de S\/. 1,00. Sin embargo, \u00fanicamente se encontraban a disposici\u00f3n algunos productos previamente seleccionados por Nestl\u00e9, que conformaban un \u00abmix promocional\u00bb. <\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"images\/stories\/11\/03\/100311\/donofrio.jpg\" border=\"0\" alt=\"donofrio\" title=\"donofrio\" \/><\/p>\n<p align=\"justify\">\n<p>Asimismo, la empresa no consign\u00f3 la cantidad m\u00ednima de unidades disponibles de los productos ofertados de la promoci\u00f3n en las piezas publicitarias que sirvieron de apoyo para la venta de helados en triciclos (triciclos y chalecos) y en la p\u00e1gina web <a href=\"http:\/\/www.heladosdonofrio.com\/\">www.heladosdonofrio.com<\/a>. <br \/>Por ello, la comisi\u00f3n resolvi\u00f3 multar a la empresa y le orden\u00f3 dejar de difundir dichos anuncios publicitarios. <\/p>\n<p>A trav\u00e9s de una resoluci\u00f3n, Indecopi determin\u00f3 que la multa ser\u00e1 de 400 UIT, es decir, m\u00e1s de S\/.1.4 millones. Nestl\u00e9 apel\u00f3 la sanci\u00f3n ante la Sala de Defensa de la Competencia N\u00ba 1, del Tribunal del Indecopi, donde se confirm\u00f3 la decisi\u00f3n inicial. Asimismo, se dispuso que Aspec participe del 10% de la multa impuesta a Nestl\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Aeronoticias) Aunque la sanci\u00f3n se hizo esperar, el Tribunal del Instituto de Defensa de la Competencia y protecci\u00f3n de la Propiedad Intelectual (Indecopi) confirm\u00f3 que Nestl\u00e9 no cumpli\u00f3 con lo ofrecido en la publicidad de su campa\u00f1a \u00abGracias Per\u00fa\u00bb, luego de una investigaci\u00f3n iniciada de oficio -es decir por iniciativa propia- por la Comisi\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-15951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economia"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - 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