{"id":23324,"date":"2012-02-10T13:52:03","date_gmt":"2012-02-10T13:52:03","guid":{"rendered":"http:\/\/desarrollo.mcvicious.com\/aero2020\/2012\/02\/10\/en-junio-se-lanzara-campana-internacional-de-marca-peru\/"},"modified":"2012-02-10T13:52:03","modified_gmt":"2012-02-10T13:52:03","slug":"en-junio-se-lanzara-campana-internacional-de-marca-peru","status":"publish","type":"post","link":"https:\/\/aeronoticias.com.pe\/noticiero\/turismo\/13\/en-junio-se-lanzara-campana-internacional-de-marca-peru\/","title":{"rendered":"En junio se lanzar\u00e1 campa\u00f1a internacional de Marca Per\u00fa"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>(Aeronoticias)<\/strong> En el mes de junio se lanzar\u00e1 la campa\u00f1a internacional de Marca Per\u00fa, dirigida a los pa\u00edses estrat\u00e9gicos con los que nuestro pa\u00eds tiene mayor intercambio, inform\u00f3 Promper\u00fa. De esta manera se complementar\u00e1 la campa\u00f1a nacional lanzada el a\u00f1o pasado.<\/p>\n<p>Con respecto a las cr\u00edticas que se\u00f1alan que la campa\u00f1a de Marca Per\u00fa debe ser reorientada, el gerente de Y&amp;R, Eduardo Grisolle, consider\u00f3 que es anticipada esta apreciaci\u00f3n cuando a\u00fan Promper\u00fa est\u00e1 en proceso de ejecuci\u00f3n de un plan integral de comunicaciones a nivel internacional.<\/p>\n<p>Destac\u00f3 que si bien, esta primera etapa no se puede hablar de retorno econ\u00f3mico, si se puede hablar de un gran valor asociado a una identidad grafica que el pa\u00eds no tenia.<\/p>\n<p>\u201cEs importante si consideramos que Promper\u00fa ten\u00eda para la difusi\u00f3n de la campa\u00f1a en medios masivos un presupuesto reducido, que fue apuntalado por el inter\u00e9s de los peruanos que lo compartieron a trav\u00e9s de medios masivos e internet sin ning\u00fan costo para el estado, superando el dinero invertido\u201d, dijo.<\/p>\n<p>  <!--more-->  <\/p>\n<p><img decoding=\"async\" src=\"images\/stories\/12\/02\/100212\/marcaperu1.jpg\" border=\"0\" alt=\"marca\" title=\"marca\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Aeronoticias) En el mes de junio se lanzar\u00e1 la campa\u00f1a internacional de Marca Per\u00fa, dirigida a los pa\u00edses estrat\u00e9gicos con los que nuestro pa\u00eds tiene mayor intercambio, inform\u00f3 Promper\u00fa. De esta manera se complementar\u00e1 la campa\u00f1a nacional lanzada el a\u00f1o pasado. Con respecto a las cr\u00edticas que se\u00f1alan que la campa\u00f1a de Marca Per\u00fa debe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[31],"tags":[],"class_list":{"0":"post-23324","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-31"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>En junio se lanzar\u00e1 campa\u00f1a internacional de Marca Per\u00fa<\/title>\n<meta name=\"description\" content=\"Portal de noticias del Per\u00fa sobre el transporte a\u00e9reo, aviaci\u00f3n, turismo, hoteleria, actualidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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