{"id":40032,"date":"2013-09-05T17:32:49","date_gmt":"2013-09-05T17:32:49","guid":{"rendered":"http:\/\/desarrollo.mcvicious.com\/aero2020\/2013\/09\/05\/turkish-airlines-ipodra-el-punal-de-lionel-messi-perjudicar-a-turquia\/"},"modified":"2013-09-05T17:32:49","modified_gmt":"2013-09-05T17:32:49","slug":"turkish-airlines-ipodra-el-punal-de-lionel-messi-perjudicar-a-turquia","status":"publish","type":"post","link":"https:\/\/aeronoticias.com.pe\/noticiero\/transporte-aereo\/internacional\/turkish-airlines-ipodra-el-punal-de-lionel-messi-perjudicar-a-turquia\/","title":{"rendered":"Turkish Airlines: \u00bfPodr\u00e1 el pu\u00f1al de Lionel Messi perjudicar a Turqu\u00eda?"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>(Aeronoticias)<\/strong>.- Una de las medidas para la difusi\u00f3n de una marca y posicionarse a nivel internacional, o reforzarse, es el uso de \u00edconos de renombre, como ser\u00eda el caso de Turkish Airlines y Lionel Messi, relaci\u00f3n de unos cuantos ceros de d\u00f3lares altamente envidiables y que, no obstante, parecer\u00eda haber encontrado una fisura en los intereses de la compa\u00f1\u00eda.<\/p>\n<p style=\"text-align: justify;\">Para entender el caso Turkish Airlines, empresa del Estado de Turqu\u00eda, habr\u00e1 que ver los intereses de la naci\u00f3n europeo-asi\u00e1tica. La ciudad de Estambul es el caballito de batalla de Turqu\u00eda para convertirse en sede de los Juegos Ol\u00edmpicos 2020. S\u00f3lo ello representar\u00e1 una cantidad de ingresos que el pa\u00eds no querr\u00e1 perder, y que ya viene preparando desde a\u00f1os un desarrollo en su infraestructura.<\/p>\n<p style=\"text-align: justify;\">Siendo as\u00ed, ser\u00eda natural que los contratados por Turkish Airlines est\u00e9n alineados con los intereses turcos. Pero Messi -recordemos, patrocinado por la aerol\u00ednea turca- acab\u00f3 de lanzar abiertamente su apoyo a los Juegos Ol\u00edmpicos Madrid 2020.<\/p>\n<p style=\"text-align: justify;\">\u00bfPresi\u00f3n del FC Barcelona?<\/p>\n<p style=\"text-align: justify;\">En cualquier caso, el Director de Deportes de Estambul 2020, Alp Beker, declar\u00f3 que el apoyo de Messi a la campa\u00f1a espa\u00f1ola no distorsiona la relaci\u00f3n laboral entre la compa\u00f1\u00eda a\u00e9rea y Messi.<\/p>\n<p style=\"text-align: justify;\">En la actualidad, un cartel de Turkish Airlines y Lionel Messi, haciendo una promoci\u00f3n binacional entre Argentina y Turqu\u00eda, parece ser el objeto con el cual la relaci\u00f3n no se viera tan da\u00f1ada: \u00abFrom Buenos Aires to the World V\u00eda Estambul\u00bb. \u00bfPromocionando al creador del aeropuerto que busca ser el m\u00e1s grande del mundo? Que no quede la menor duda, aunque s\u00f3lo el resultado.<\/p>\n<p style=\"text-align: justify;\">Con informaci\u00f3n de <a href=\"http:\/\/www.marketingdelosdeportes.com\/index.php\/el-delicado-equilibrio-entre-el-apoyo-de-messi-a-madrid-2020-y-su-relacion-con-turkish-airlines-sponsor-de-la-candidatura-de-estambul\/\"><span style=\"text-decoration: underline;\"><em><strong>Marketing de los Deportes<\/strong><\/em><\/span><\/a>.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"images\/stories\/13\/09\/050913\/turkish.jpg\" border=\"0\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Aeronoticias).- Una de las medidas para la difusi\u00f3n de una marca y posicionarse a nivel internacional, o reforzarse, es el uso de \u00edconos de renombre, como ser\u00eda el caso de Turkish Airlines y Lionel Messi, relaci\u00f3n de unos cuantos ceros de d\u00f3lares altamente envidiables y que, no obstante, parecer\u00eda haber encontrado una fisura en los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-40032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-internacional"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turkish Airlines: \u00bfPodr\u00e1 el pu\u00f1al de Lionel Messi perjudicar a Turqu\u00eda?<\/title>\n<meta name=\"description\" content=\"Portal de noticias del Per\u00fa sobre el transporte a\u00e9reo, aviaci\u00f3n, turismo, hoteleria, actualidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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