{"id":43087,"date":"2014-01-24T20:07:31","date_gmt":"2014-01-24T20:07:31","guid":{"rendered":"http:\/\/desarrollo.mcvicious.com\/aero2020\/2014\/01\/24\/los-millonarios-costos-publicitarios-en-el-super-bowl\/"},"modified":"2014-01-24T20:07:31","modified_gmt":"2014-01-24T20:07:31","slug":"los-millonarios-costos-publicitarios-en-el-super-bowl","status":"publish","type":"post","link":"https:\/\/aeronoticias.com.pe\/noticiero\/27\/los-millonarios-costos-publicitarios-en-el-super-bowl\/","title":{"rendered":"Los millonarios costos publicitarios en el Super Bowl"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>(Aeronoticias)<\/strong>.- Un deporte al servicio del show business. En eso se convierte el partido final de la Liga Nacional de F\u00fatbol Americano (NFL, por sus siglas en ingl\u00e9s) en Estados Unidos, evento com\u00fanmente conocido como el Super Bowl.<\/p>\n<p style=\"text-align: justify;\">El Super Bowl, sin embargo, tambi\u00e9n es una fiesta que cada a\u00f1o concentra a decenas de miles de estadounidenses frente al televisor el primer domingo de febrero.<\/p>\n<p style=\"text-align: justify;\">En el 2013 fue seguido por 108 millones de telespectadores, y para este a\u00f1o analistas prev\u00e9n que la cifra se elevar\u00e1 a m\u00e1s de 112 millones. Y eso lo saben bien los anunciantes, para quienes la Super Bowl representa una perfecta oportunidad para llegar a casi la tercera parte de los hogares estadounidenses.<\/p>\n<p style=\"text-align: justify;\">No obstante, para muchas compa\u00f1\u00edas resulta complicado colocar un anuncio de pocos segundos durante la emisi\u00f3n del partido. La raz\u00f3n: los costos son muy elevados.<\/p>\n<p style=\"text-align: justify;\">En en 2013, la difusi\u00f3n de un spot publicitario de 30 segundos costaba US$3,8 millones. Para este a\u00f1o, la cadena Fox, encargada de retransmitir el partido final, cobrar\u00e1 US$4 millones por un bloque de similares caracter\u00edsticas, es decir un 5,3% m\u00e1s.<\/p>\n<p style=\"text-align: justify;\">Y aunque no todos pueden financiar una campa\u00f1a publicitaria de semejante presupuesto, compa\u00f1\u00edas como Pepsi, Volkswagen, Budweiser, General Motors, GoDaddye, entre otras, s\u00ed se dar\u00e1n el lujo porque ya tienen contratos para propalar sus spots el pr\u00f3ximo domingo 2 de febrero, d\u00eda en que se enfrentar\u00e1n los Broncos de Denver y los Seahawks de Seattle.<\/p>\n<p style=\"text-align: justify;\">Con informaci\u00f3n de <strong><em><span style=\"text-decoration: underline;\">El Comercio<\/span><\/em><\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"images\/stories\/14\/01\/260114\/sp.jpg\" border=\"0\" \/><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Aeronoticias).- Un deporte al servicio del show business. En eso se convierte el partido final de la Liga Nacional de F\u00fatbol Americano (NFL, por sus siglas en ingl\u00e9s) en Estados Unidos, evento com\u00fanmente conocido como el Super Bowl. El Super Bowl, sin embargo, tambi\u00e9n es una fiesta que cada a\u00f1o concentra a decenas de miles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-43087","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-35"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los millonarios costos publicitarios en el Super Bowl<\/title>\n<meta name=\"description\" content=\"Portal de noticias del Per\u00fa sobre el transporte a\u00e9reo, aviaci\u00f3n, turismo, hoteleria, actualidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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