{"id":48994,"date":"2014-09-15T14:46:22","date_gmt":"2014-09-15T14:46:22","guid":{"rendered":"http:\/\/desarrollo.mcvicious.com\/aero2020\/2014\/09\/15\/dircom-de-red-social-espanola-tuenti-en-peru-las-marcas-ya-no-pertenecen-a-las-empresas\/"},"modified":"2020-09-11T16:04:16","modified_gmt":"2020-09-11T16:04:16","slug":"dircom-de-red-social-espanola-tuenti-en-peru-las-marcas-ya-no-pertenecen-a-las-empresas","status":"publish","type":"post","link":"https:\/\/aeronoticias.com.pe\/noticiero\/institucionales\/dircom-de-red-social-espanola-tuenti-en-peru-las-marcas-ya-no-pertenecen-a-las-empresas\/","title":{"rendered":"DIRCOM de red social espa\u00f1ola Tuenti en Per\u00fa &#8216;Las marcas ya no pertenecen a las empresas&#8217;"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>(Aeronoticias)<\/strong> El 10 \u00a0y 11 de setiembre estuvo en nuestro pa\u00eds el Dr. Crist\u00f3bal Fern\u00e1ndez Mu\u00f1oz, Director de comunicaciones de la red social espa\u00f1ola Tuenti. Este especialista fue el cuarto \u00a0expositor del II Programa Internacional de Gesti\u00f3n Estrat\u00e9gica de la Comunicaci\u00f3n (PAEC), organizado por la Direcci\u00f3n de Extensi\u00f3n y Proyecci\u00f3n Universitaria (EPU) de la Universidad de San Mart\u00edn de Porres (USMP).<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 11.8181819915771px; line-height: 1.3em;\">El tema desarrollado por el ejecutivo Chileno fue: \u201cGesti\u00f3n efectiva del social media: c\u00f3mo impactar en las nuevas audiencias\u00bb. Durante su exposici\u00f3n \u00a0el experto asegur\u00f3 que \u00a0las marcas ya no le pertenecen a las empresas, sino que ahora le pertenecen a los consumidores que en este nuevo escenario digital pueden hacerlas surgir o desaparecerlas.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 11.8181819915771px; line-height: 1.3em;\">Adem\u00e1s brind\u00f3 tambi\u00e9n tips para el manejo de crisis online.<\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"images\/stories\/14\/09\/150914\/cfernandez1.jpg\" border=\"0\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Aeronoticias) El 10 \u00a0y 11 de setiembre estuvo en nuestro pa\u00eds el Dr. Crist\u00f3bal Fern\u00e1ndez Mu\u00f1oz, Director de comunicaciones de la red social espa\u00f1ola Tuenti. Este especialista fue el cuarto \u00a0expositor del II Programa Internacional de Gesti\u00f3n Estrat\u00e9gica de la Comunicaci\u00f3n (PAEC), organizado por la Direcci\u00f3n de Extensi\u00f3n y Proyecci\u00f3n Universitaria (EPU) de la Universidad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[52,18],"tags":[],"class_list":{"0":"post-48994","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-capacitacion","7":"category-institucionales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIRCOM de red social espa\u00f1ola Tuenti en Per\u00fa &#039;Las marcas ya no pertenecen a las empresas&#039;<\/title>\n<meta name=\"description\" content=\"Portal de noticias del Per\u00fa sobre el 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