{"id":49132,"date":"2014-09-22T15:59:36","date_gmt":"2014-09-22T15:59:36","guid":{"rendered":"http:\/\/desarrollo.mcvicious.com\/aero2020\/2014\/09\/22\/director-de-rrpp-de-la-george-washington-university-en-peru-los-consumidores-eligen-mas-alla-del-precio-la-reputacion-y-la-conducta-son-un-factor-decisivo\/"},"modified":"2020-09-11T16:04:16","modified_gmt":"2020-09-11T16:04:16","slug":"director-de-rrpp-de-la-george-washington-university-en-peru-los-consumidores-eligen-mas-alla-del-precio-la-reputacion-y-la-conducta-son-un-factor-decisivo","status":"publish","type":"post","link":"https:\/\/aeronoticias.com.pe\/noticiero\/institucionales\/director-de-rrpp-de-la-george-washington-university-en-peru-los-consumidores-eligen-mas-alla-del-precio-la-reputacion-y-la-conducta-son-un-factor-decisivo\/","title":{"rendered":"Director de RRPP de la George Washington University en Per\u00fa &#8216;Los consumidores eligen m\u00e1s all\u00e1 del precio&#8217;"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>(Aeronoticias) <\/strong>El<strong> <\/strong><span style=\"font-size: 11.8181819915771px; line-height: 1.3em;\">17 \u00a0y 18 de setiembre estuvo en nuestro pa\u00eds Lawrence Parnell, Profesor Asociado y Director del M\u00e1ster de Relaciones P\u00fablicas Estrat\u00e9gicas de la George Washington University.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 11.8181819915771px; line-height: 1.3em;\">Este especialista fue el quinto \u00a0expositor del II Programa Internacional de Gesti\u00f3n Estrat\u00e9gica de la Comunicaci\u00f3n (PAEC), organizado por la Direcci\u00f3n de Extensi\u00f3n y Proyecci\u00f3n Universitaria (EPU) de la USMP.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 11.8181819915771px; line-height: 1.3em;\">El tema desarrollado por el docente norteamericano \u00a0fue: \u201cLa RSE y el modelo de negocio: la sostenibilidad y su impacto en los objetivos de la organizaci\u00f3n\u201d. Durante su exposici\u00f3n sostuvo que \u00a0campa\u00f1as efectivas de RSE aumentan las ganancias y la participaci\u00f3n de mercado \u00a0de una organizaci\u00f3n siempre y cuando mantengan una conexi\u00f3n clara con el negocio de la compa\u00f1\u00eda.Solo as\u00ed pueden ser duraderas en el tiempo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 11.8181819915771px; line-height: 1.3em;\">Adem\u00e1s, resalt\u00f3 los beneficios de la RSE para atraer y retener mejores profesionales desde el ambito interno y a inversores desde el \u00e1mbito externo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 11.8181819915771px; line-height: 1.3em;\"><img decoding=\"async\" src=\"images\/stories\/14\/09\/220914\/lawrenceparnell.jpg\" border=\"0\" \/><br \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 11.8181819915771px; line-height: 1.3em;\"><br \/><\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Aeronoticias) El 17 \u00a0y 18 de setiembre estuvo en nuestro pa\u00eds Lawrence Parnell, Profesor Asociado y Director del M\u00e1ster de Relaciones P\u00fablicas Estrat\u00e9gicas de la George Washington University. Este especialista fue el quinto \u00a0expositor del II Programa Internacional de Gesti\u00f3n Estrat\u00e9gica de la Comunicaci\u00f3n (PAEC), organizado por la Direcci\u00f3n de Extensi\u00f3n y Proyecci\u00f3n Universitaria (EPU) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[52,18],"tags":[],"class_list":{"0":"post-49132","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-capacitacion","7":"category-institucionales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Director de RRPP de la George Washington University en Per\u00fa &#039;Los consumidores eligen m\u00e1s all\u00e1 del precio&#039;<\/title>\n<meta name=\"description\" content=\"Portal de noticias del Per\u00fa sobre 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