{"id":83451,"date":"2023-06-06T08:20:42","date_gmt":"2023-06-06T13:20:42","guid":{"rendered":"https:\/\/aeronoticias.com.pe\/noticiero\/?p=83451"},"modified":"2023-06-06T09:18:27","modified_gmt":"2023-06-06T14:18:27","slug":"quien-hizo-el-logo-y-slogan-de-nike","status":"publish","type":"post","link":"https:\/\/aeronoticias.com.pe\/noticiero\/mundo\/quien-hizo-el-logo-y-slogan-de-nike\/","title":{"rendered":"\u00bfQui\u00e9n hizo el logo y slogan de Nike?"},"content":{"rendered":"\n<p>(Aeronoticias) Carolyn Davidson, una estadounidense que estudiaba Dise\u00f1o Gr\u00e1fico en la Universidad de Portland, en 1971 acept\u00f3 una peque\u00f1a oferta de la empresa: Blue Ribbon Sports, Inc., que m\u00e1s tarde se llamar\u00eda Nike y empez\u00f3 all\u00ed a dise\u00f1ar carteles, anuncios y flyers para la firma.<br><br>Desafortunadamente, la chica no ten\u00eda dinero para sus materiales de universidad y no pens\u00f3 dos veces en tomar el puesto.<br>Por otro lado, detr\u00e1s del slogan de la marca mundialmente conocida est\u00e1 Dan Wieden, un creativo que se inspir\u00f3 en la frase de Gary Gilmore, un asesino quien que una d\u00e9cada atr\u00e1s, y luego de asesinar a dos personas, gritara \u00a1Let\u00b4s do it!. En este contexto, el creativo cont\u00f3 que no le gustaba como sonaba y lo cambio por la ic\u00f3nica frase \u00a1Just do it!.<br><br>De esta manera la empresa comenz\u00f3 a posicionarse como una historia de \u00e9xito marketero empezando a publicitarse en la televisi\u00f3n y anuncios, volvi\u00e9ndose la imagen muy reconocida que hoy en d\u00eda es muy f\u00e1cil de identificar.<\/p>\n\n\n\n<p><em>Fuente: MSN, Puro Marketing.<\/em><br><br><strong><em>Por: Sebasti\u00e1n Palacin<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Aeronoticias) Carolyn Davidson, una estadounidense que estudiaba Dise\u00f1o Gr\u00e1fico en la Universidad de Portland, en 1971 acept\u00f3 una peque\u00f1a oferta de la empresa: Blue Ribbon Sports, Inc., que m\u00e1s tarde se llamar\u00eda Nike y empez\u00f3 all\u00ed a dise\u00f1ar carteles, anuncios y flyers para la firma. Desafortunadamente, la chica no ten\u00eda dinero para sus materiales de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":83455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[28,64],"tags":[],"class_list":{"0":"post-83451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mundo","8":"category-mundo-mundo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQui\u00e9n hizo el logo y slogan de Nike?<\/title>\n<meta name=\"description\" content=\"Carolyn Davidson, una estadounidense que estudiaba Dise\u00f1o Gr\u00e1fico en la Universidad de Portland, en 1971 acept\u00f3 una peque\u00f1a oferta de la empresa: Blue Ribbon Sports, Inc., que m\u00e1s tarde se llamar\u00eda Nike y empez\u00f3 all\u00ed a 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